I’m Jana — strategy thinker, creative lead, and your go-to person for making brand ideas actually work.

Why I do what I do

Throughout my career, I’ve seen brilliant ideas flounder—not because they lacked vision, but because they weren’t built for real-world impact. That inspired me to build Studio Le Bon Goût: a place where strategy doesn’t end on paper, and creativity always meets execution.

My path so far

Creative Director Digital & Head of Social – DEPOT (2017–2024)

I created and led a digital unit, scaled the team from 3 to 20, revamped the social strategy, and built a full content ecosystem for a legacy retailer moving into e-commerce.

Head of Digital & Marketing – Wunderkind (2016–2017)

I helped define the “Affordable Luxury” brand LOOKS by Wolfgang Joop—from website launch to storytelling that merged fashion with digital experience.

Art Director – Mytheresa.com (2013–2016)

I led global visual strategy across eight languages, blending editorial and luxury with high-converting digital design.

Who I am today

My superpower? Bridging strategy and creativity with a “creativity follows strategy” mindset. I obsess over the right “how"—how to tell your story, within budget, in a way that actually works. I believe lasting brand growth doesn’t happen through buzzwords, but through clear goals, honest questions, and creative clarity.

Why Studio Le Bon Goût exists

I founded the studio to close the execution gap: to bring strategy and creativity together with a practical, respectful approach—so brands launch confidently into a digital world without losing their authenticity.