I began my career as a Junior Graphic Designer after studying Communications Design. Graphic design continues to hold a special place in my heart—it's where vision meets execution, creating a beautiful and often underrated art form.
For me, visualization is a powerful tool and an essential part of my creative process. It's always my second step when developing ideas: if something isn't visualized, it doesn't truly exist yet.
As Art Director at Mytheresa, I concepted and executed over 400 newsletters, 50+ campaigns, 2 complete website relaunches, and built the comprehensive privilege program for mytheresa.com.
For my client the “ Werner Holzer Institut” I developed a complete CI, based on a modern approach to make the important work of the charity visible. The work included a full CI line-up, messaging, website, print and social media.
Rebranding, CI development, campaign development and magazine for a luxury hotel.
Looks by Wolfgang Joop work, including webshop,campaigns,social media
