I help brands grow by aligning marketing with business goals.
After 15 years in brand leadership roles at Mytheresa, DEPOT, and Wunderkind — growing social media audiences to
over 1 million followers and scaling
business impact 10x — I now work directly with founders
and marketing leads to build scalable systems for content, digital presence, and brand growth.
My approach is hands-on, efficient, and rooted in real business experience — not in decks or buzzwords.
I help brands grow by aligning marketing with business goals.
Hi, lovely to meet you. I am Jana.
After 15 years in brand leadership roles at Mytheresa, DEPOT, and Wunderkind — growing social media audiences to over 1 million followers and scaling
business impact 10x — I now work directly with founders
and marketing leads to build scalable systems for content, digital presence, and brand growth.
My approach is hands-on, efficient, and rooted in real business experience — not in decks or buzzwords.
What I bring to your brand
Strategic Clarity without the Excel sheets
I help you sharpen your positioning, define clear goals, and align your marketing strategy with real business outcomes.
Content systems that work for you — not the other way around
I design scalable frameworks for content and digital presence that drive awareness, engagement, and growth across all channels.Rooted in your brand.
Aligned with your business goals.
No plug-and-play templates in sight.
Direction & Execution
From audits to workshops to implementation:
I bring structure, momentum, and creative leadership into your marketing.
Without slowing your team down.
Audience Relevance
Your content needs to resonate — not just represent your brand. I align your messages with what your audience actually cares about — and make sure they land with your C-level, too.
What I bring to
your brand
Strategic Clarity without the Excel sheets
I help you sharpen your positioning, define clear goals, and align your marketing strategy with real business outcomes.
Content Systems that work for your company
I design scalable frameworks for content and digital presence that build awareness, engagement, and growth across all channels. Depending on your business goals.
Direction & Execution
From audits to workshops to implementation:
I bring structure, momentum, and creative leadership into your marketing. Without slowing your team down.
Audience Relevance
Your content needs to resonate — not just represent your brand.
I align your messages with what your audience actually cares about — and make sure they land with your C-level, too
Things I hear all the time
(aka: Problems I help solve)
“Our content looks okay — but it’s not working.”
“We post regularly — but there’s no engagement or growth.”
“AI is killing our brand.”
“Our team is tired. We’re doing too much without a clear direction.”
” AI is killing our brand".”
“We’ve outgrown our brand — but don’t know what to change.”
“It looks great. Still doesn’t perform.”
“Marketing feels like a waste of money, not a growth driver.”
“We’re creating new content every week — but the day only has 24 hours.”
“We have in-house people and freelancers — but no one connecting the dots.”
If this sounds like your brand, you’re not alone.
And no — you’re not the problem.
“Our content looks okay — but it’s not working.”
“We post regularly — but there’s no engagement or growth.”
“AI is killing our brand.”
“We’ve outgrown our brand — but don’t know what to change.”
“It looks great. Still doesn’t perform.”
“Marketing feels like a waste of money, not a growth driver.”
“We’re creating new content every week — but the day only has 24 hours.”
“We have in-house people and freelancers — but no one connecting the dots.”
Things I hear all the time
(aka: Problems I
help solve)
If this sounds like your brand, you’re not alone.
And no — you’re not the problem.
Should we work together?
Yes, if…
You want marketing strategies that align with your brand and drive business — not just activity.
You’re tired of scattered efforts and need a clear, effective system.
You want someone who understands strategy and knows how to make it operational.
You’re looking for senior-level support without the layers of a classic agency.
You value direct collaboration and a sparring partner on eye level.
You want a partner who sees the big picture — but also gets things done.
No, if…
You’re just looking for someone to create a buzzworthy campaign (even though that can be fun).
You need an agency that wins Cannes Lions.
You’re not open to changing your marketing strategy or exploring new approaches.
Brands I have worked for :
Should we work together?
Yes, if…
You want marketing strategies that align with your brand and drive business — not just activity.
You’re tired of scattered efforts and need a clear, effective system.
You want someone who understands strategy and knows how to make it operational.
You’re looking for senior-level support without the layers of a classic agency.
You value direct collaboration and a sparring partner on eye level.
You want a partner who sees the big picture — but also gets things done.
No, if…
You’re just looking for someone to create a buzzworthy campaign (even though that can be fun).
You need an agency that wins Cannes Lions.
You’re not open to changing your marketing strategy or exploring new approaches.
Brands I have worked for :